Its one thing to have a great product and it's quite another to make sure customers know about it. And that principle is even more vitally true when you list your product on the Click-bank marketplace. There are literally tens of thousands of products available for affiliates to pick up and sell within Click-bank. And even though there are over 150,000 affiliates, that is a huge marketing environment.
The literature about Click-bank would give you the impression that all you have to do is set up your account on Click-bank and get your digital product out there into the Click-bank market and, presto, you will see massive sales by the weekend. But if it was that easy, there would be millions of people on Click-bank. The laws of economics still prevail and this is a marketplace so even after you get your product out there, there are some basic things you must be prepared to do.
For one thing, to make it in any marketplace and Click-bank is no exception, you have to offer a product that gives value to the consumer. For one thing, one of the most notorious problems in Click-bank is also one of its strongest customer service features which is the iron clad money back guarantee. So the one thing you can do to keep that well known Click-bank issue from taking away the good sales you do get is to make sure your product is rock solid quality and that the customer gets more than he expects from the purchase.
Another very basic principle of marketing but its worth bring back up here because it is even more applicable in the virtual marketplace of Click-bank is originality. For your product to stand out, it has to have something to offer the customer that nobody else offers. That can be tough because the categories of digital products, which are all that Click-bank sells, are somewhat limited. You cannot sell a product that requires a physical delivery. It must be entirely digital which means you are talking about ebooks, digital music, online courses and software and games for the most part.
Click-bank does a good job of providing a categorization system so people looking for types of product can get to it and then for a special kind of product in your niche can find you. But even with that, you are going to be "on the shelf" with a lot of other products that look and seem very much like your product. Finding a way to make your product unique and one that touches a need in the consumer that nobody else touches is the goal of any business. So look at the competition even when you are designing your product and long before you put it out there into the Click-bank to find that "hook" that will make the affiliate pick up your product rather than others like it and for customers want to buy it for its unique twist as well.
But even if you have the most unique and highly needed product there is, its not going anywhere unless you shout about it. A little bragging goes a lot way in the word of marketing and on the internet, getting attention to your Click-bank product calls for a lot of bragging. It starts with your product name and the marketing description you use to make the product shout out right from the Click-bank marketplace product pages.
Make sure the uniqueness of your product is highlighted in the title and every aspect of your description and marketing of the product. Never stop thinking of ways to promote your product. By making sure the world knows how great it is, you are also make sure that more people get to use it and your Click-bank sales are rewarding and profitable for you.
You have to be somewhat in the know to even have heard the name "Click-Bank" much less know what it is. This is funny because the truth is that Click-Bank is far and away the largest internet marketplace for digital products and affiliates who want to sell them in the entire internet. That puts Click-Bank in its niche on a par with Amazon or E bay and yet few have heard of Click-Bank. It just keeps running smoothly serving the internet community without fanfare.
When Click-Bank came along, it really stepped into a nightmare scenario of online marketing and smoothed out the rough edges. In the infancy of internet marketing getting set up as an online marketer meant you had to find someone to handle credit card payments. To do this you had to have what was called a "merchant account" with an actual credit card company and the requirements to qualify for such an account were out of reach for most new internet merchants just trying to get established.
As an example, if you got your internet business up and running, you could not get a merchant account unless you were running a minimum of $1000 a month through your business. Of course it was almost impossible to get that kind of business moving through your site if you could not offer credit card payment so you were stuck. But from the credit card company's point of view, they were protecting themselves if you sold something online and there were a lot of refunds to be processed which made the entire relationship unprofitable for them. So it was a lose lose situation for the credit companies and even more so for the new internet marketer just trying to catch a break in the business.
Click-Bank responded to this market need with the business goal of creating a marketplace where sellers and buyers could work together selling digital products with greater ease to benefit everybody. And considering that since then Click-Bank has grown to represent over 10,000 products and serve the needs of over 100,000 partner affiliates, they certainly have been a success in their business mission in life. They even stepped in and solved the merchant account problem by handling all the money movement collecting sales for the products they represent and distributing it to vendors easily and with no fuss so a vendor can quickly get a product out on the marketplace with very little cost or effort and see that product begin to return profits very quickly.
Click-Bank knows that to continue to be a success they have to make doing business through their marketplace simple and profitable for vendors with products and affiliates who want to sell those products. They offer a smorgasbord of tools especially to affiliates to study products to see which ones to broker and to see statistically which ones are already a success or on a trend toward greater success soon.
For the affiliate this means a lot of help figuring out how to be a success and then tracking that success every step of the way and making adjustments to your product mix quickly and easily. For the vendor this means that affiliates have a natural mechanism to pick up their product and get it out on the internet markets quickly. That means quick sales with little or no effort in the marketing process for the vendor.
This is not to say that Click-Bank is internet marking for idiots and it certainly is no place for scam artists. The regulations for both affiliates and vendors are complicated and you need to understand them. So take some time when getting signed up with Click-Bank to understand what is expected of you. Make no mistake, Click-Bank is a marketplace like any other. Your product will stand and fall on its own value so you will have to offer something of value to customers. But as a genuine market its one of the best the internet has to offer and the huge success in terms of products sold and satisfied affiliates attests to that.